Guide for Building a Strong Brand Identity
Step-by-Step Guide for Building a Strong Brand Identity
If the concept of the brand identity is all new to you, we understand you might be very confused and would not know where to begin. But for you, we have established a complete step-by-step guide to help you build a strong brand identity.
A brand strategy is a long-term plan that you have for your brand, it includes elements such as the purpose of your brand.
Step 1: Choose the correct Brand Name
A brand name is a highly significant part of your brand because this is what will represent your business in front of customers. It is the first impression of your brand so make sure you choose a precise, easy to say, catchy, and unique brand name so that your customers remember your brand’s name.
Step 2: Design the Ideal Logo
Once you are done selecting your brand’s name, you must need a visual yet creative representation for that. There comes the logo, the next step in building a strong and unforgettable brand identity is to create the perfect logo for your brand.
Step 3:A Catchy Tagline is a Must Have
What comes to your mind when we say ‘The Happiest Place on Earth’, your mind went to Disneyland, right? Have you ever wondered why? Or why do you instantly think about MasterCard when you hear ‘There are some things Money Can’t Buy’?
Step 4: An Attractive Typography
You must decide to go with attractive typography for your brand that is pleasant to your customers’ eyes. Even if by chance they forget the logo of your brand, they would remember the name by the typography used in it.
Step 5: The Perfect Color Scheme
Obviously, your logo, your tagline, your brand name, and your typography, everything will be represented using a single color or a combination of two or more colors. But you need to understand that you cannot use different colors for everything because that will make everything look too over.
You need to select the perfect color palette for your brand and then use the same palette for everything.
Step 6: Use of Graphics and Shapes
If it is all words and fonts, then where’s the creativity? That creativity gap is filled by the use of relevant graphics and shapes in your logo. Not even that, you can add different graphics and shapes to create your brochures, pamphlets, and even in your social media advertisements.
Step 7: Imagery
Even though shapes and graphics add a little creative element to your brand, adding the right imagery will enhance your brand just like how the comic representation of Colonel Sanders enhanced the image of KFC as a brand.
However, also consider the fact that your brand identity is supposed to make you distinguish from all the other brands, so don’t use common imagery linked to the concept of your brand, find out something which is way more creative and innovative and makes your brand stand out.
Step 8: A Beautiful Website is an Essential
You have a creative logo, a beautiful brand name.
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